All ingredients are not created equally. They don't have the same strength, quality, etc, so naturally, they cannot produce the same results. |
 Consider Feverfew SELECT™, a key ingredient in Tanetin 24/7™. The herb Feverfew has historically been used as a remedy for intense, unsettling headaches and nervous system health. It is commercially cultivated in Japan, Africa and Europe. Only recently has it been grown in the U.S.
Is there any difference in quality and effectiveness? Absolutely! There are several grades of Feverfew, but you will only find Feverfew SELECT™ in Tanetin 24/7™ – we purchased the entire crop!
To better understand the difference in grades of Feverfew, (and other herbs for that matter), a good analogy would be the grapes used to make wine.
One of the aspects of the wine trade that most fascinates outsiders is the disparity in prices between ordinary and great wines. Two winegrowers, just a few miles apart, grow grapes and harvest them. They crush them, let them ferment, press them and transfer the juice to oak barrels.
A couple of years later, when they are standing on the shelves of a wine shop,
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one is a basic claret selling for $6.00, the other a classed growth Médoc selling for 10 times this price, and which isn’t supposed to be drunk for another decade, at least.
 Let's take another example. We're standing in the famous Montrachet vineyard; home to the world's most sought after Chardonnay. Price disparities are apparent here in at least two dimensions. First, if we travel a few hundred yards down the gentle slope and cross the N74, there are vineyards that make Bourgogne Blanc to be sold well below $10.00 a bottle. You can't get Montrachet that costs less than $120/bottle. But there's another complexion to this. The row we are standing in is owned by a grower who isn't thought to be on top of their game. You can pick this wine up for, say $180. Two rows along, however, the vines are owned by a superstar grower and their Montrachet fetches close to $900 a bottle on release.
The issue we need to explore, therefore, in trying to understand these price disparities is that of territory:
the influence of the place where the grapes (or Feverfew) are grown. It's a complex, much debated topic; let's try to summarize the issues in a paragraph.
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While terroir is a French word, it's a concept widespread in the wine world. These differences are due to variations in factors such as microclimate (through differences in elevation and aspect, for example) and soil properties (certainly drainage and water availability, but possibly also chemical differences).
While it does actually cost more to make better wine ; all the necessary care in the vineyard and the economic loss of lowering yields in pursuit of quality ; this is generally not the reason for the high prices asked for top wines. It's the triumvirate of terroir, reputation and scarcity that cause the startling disparity in prices between the cheapest and most expensive wines.
The same can be said for the herbs found in dietary supplements. You can walk down the aisle of your local drug store and find several bottles that appear to contain the same ingredients, but sell for a wide range of prices. Hopefully, the difference is in the quality of the raw materials used in formulation. This is certainly the case with Tanetin 24/7™. You might be surprised to discover that the price of Feverfew SELECT™ is about $80.00/kilo. At the same time, you can purchase regular Feverfew for $22.50/kilo. The average consumer would probably not know the difference between the two labels, but the difference in the results can be dramatic. Tanetin 24/7™ is all about dramatic results, which is why we will only use Superior Ingredients.
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